SEO搜索引擎优化基础详解
对于初涉网络营销与网站运营优化的人来说，SEO（搜索引擎优化）确实是一片充满着未知的领域。
通过百度搜索或网络教程所获得的SEO知识往往是碎片化的。
若是缺少系统的网络营销知识，特别是SEO方面的掌握，那无疑是一项耗时、耗力、耗费成本的艰巨任务！
SEO新手们，究竟该如何入门呢？
实际上，SEO是一个庞大的系统工程，涉及的知识点越多，学习的深度越深，因此我们还需从基础着手！
以下是一些基本要点，供您先行理解。
导航建设
一个优秀的网站必须具备清晰的导航系统。主流的导航形式有顶部横栏或竖列的形式。
在优化过程中，请确保您的网站导航链接使用HTML格式。
所有页面之间应实现广泛的互联，如若无法达成该目标，可考虑建立网站地图。
首页设计
网站的首页（home或index页等）应以文本形式呈现，而非采用flash等形式。这些文本需包含目标关键词及短语。
同时应注意网站的排版布局、字体大小等因素，以充分考虑用户体验。
标签优化
标题标签
：其中应包括最重要的目标关键词。</p>
<p>这是关键词排名的重要因素，敬请务必重视。</p>
<p>Meta标签“description”（描述）和“keyword”（关键词）也应包含目标关键词或短语，但不可重复。</p>
<p>图像标签<img>等：网站上重要的图片，如logo、照片、导航图片等，需添加简单的描述。</p>
<h3>关键词密度</h3>
<p>在您的站点中，应确保一定数量的页面具有较高的关键词密度。</p>
<p>然而，切勿过度使用这种方法，否则可能会被认为作弊，反而不利。</p>
<h3>向搜索引擎提交</h3>
<p>对于许多网站来说，特别是中小型不出名网站，很可能存在未被搜索引擎收录的页面。</p>
<p>因此，在保证内容质量的基础上，我们需要向搜索引擎提交页面。</p>
<p>那么在操作过程中需注意什么呢？</p>
<p>请不要使用自动化软件或服务进行提交。</p>
<p>其实，没有必要向成千上万的搜索引擎提交您的网址。</p>
<p>五大主要搜索引擎和目录占据了90%以上的搜索流量。</p>
<p>手动向几个熟悉的搜索引擎提交您的网址即可，花费的时间不多。</p>
<h3>友链合作</h3>
<p>在对同行网站进行友情链接时，应选择内容相关、PR值比自己高的站点。</p>
<p>切记不可加入链接养殖场（LinkFarm），以免被搜索引擎封禁。</p>
<p>友链的权重、收录等方面尽量保持均匀。</p>
<p>在添加友链的过程中，需循序渐进，遵循规律，切莫一时多一时少地操作。</p>
<p>通过以上这些基础知识的了解，相信您已经对SEO有了初步的认识。接下来，便可以逐步深化学习，攀登SEO这座高峰了！</p>
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